Marketing Supply Chain Management and Zara - 2184 Words

ee Designing a Customer-Driven Strateg y and Mix VIDEoCase Progressive Progressive has attained top-tier status in the insurance industry by focusing on innovation. Progressive was the first company to offer drive-in claims services, installment payment of premiums, and 24/7 customer service. But some of Progressive s most innovative moves involve its channels of distribution. Whereas most insurance companies distribute their products to consumers via intermediary agents or direct-to-consumer methods, Progressive was one of the first companies to recognize the value in doing both. In the late 19805, it augmented its agency distribution with a direct toll-free-number channel. In 1995, Progressive moved into the future by†¦show more content†¦11 5 also prolific. In a typical year, Zara launches about 11,000 new items. Compare that to the 2,000 to 4,000 items introduced by bot h HM and Gap. In the fashion world, this difference is huge. Zara stores receive new merchandise two to three times each week, whereas most dothing retailers get large shipments on a seasonal basis, four to six times per year. As part of its strategy to introduce more new items with greater frequency, Zara also produces items in smaller batches. Thus, it assumes less risk if an item doesn t sell well. But smaller batches also means exclusivity, a unique benefit from a massmarket retailer that draws young fashionistas through Zara s doors like a magnet. When items sell out, they are not restocked with another shipment. Instead, the next Zara shipment contains something new, something different. Popular items can appear and disappear within a week. Consumers know that if they like something, they have to buy it or miss out. Customers are enticed to check out store stock more often, leading to very high levels of repeat patronage. But it also means that Zara doesn t have to follow the industry pattern of marking products down as the season progresses. Thus, Zara reaps the benefit of prices that average much closer to the list price. THE VERTICAL SECRET TO ZARA S SUCCESS Just how does Zara achieve such mind-blowing responsiveness? The answer lies in its distribution system. InShow MoreRelatedZara As A Flagship Brand Under The Inditex Company1372 Words   |  6 Pagesovercome challenges to keep up with the changing times. Zara, a flagship brand under the Inditex Company (Industrias de Deseno Texti S.A) founded in 1975, achieving huge success within the retail industry in most focuses of operation. ZARA spend minimal money on their marketing campaign which would make you question, how is ZARA so successful? The answer is their effective, fast supply chain. According to McMillan and Mullen (Operations Management Vol-2, 2002), â€Å"the purpose of SCM is to integrate allRead MoreZaras Case Study1373 Words   |  6 Pages1. What is Zara’s value Proposition? How does it differ from its Competitors? â€Å"Zara has pioneered leading-edge fashion clothes for budget minded young adults through a tightly integrated vertical structure that cuts delivery time between a garment’s design and retail delivery to under three weeks (against the industry norm of three to six months)† (Grant, 2010, p.212) According to Clayton Christensen in order to process you Value Proposition you must look at the following (Harvard BusinessRead MoreZara- Rapid-Fire Fulfillment1006 Words   |  5 PagesZara-Rapid Fire Fulfillment BUS3022/Fundamentals of Supply Chain Management August 19, 2013 Oliver Schwabe Zara-Rapid Fire Fulfillment It is becoming apparent that the ever changing environment in the global marketplace requires a swifter response time from businesses and their supply chains. The era when production was moved overseas, so businesses can take advantage of low-cost labor is coming to an end, because businesses are not only competing on price but also on time. TheRead MoreZara: It for Fast Fashion1266 Words   |  6 Pagesand the fast fashion trend. By assessing the pros and cons of the new IT infrastructure with Zara’s brand image, they determined that implementing the new POS networking system is beneficial for Zara because 1) it creates a more robust and scalable system that is more responsive to Inditex’s supply chain network, 2) it removes the risk of the system becoming obsolete and no longer compatible with vendor’s machine upgrade, and 3) it helps to maintain and improve efficiency of decentralization becauseRead MoreZar Business Model And Marketing Tactics1308 Word s   |  6 PagesOL3 Zara Zara is an international retailer that is continuously growing in popularity due to the store’s trend-sensitive and affordable styles. Inditex, Zara’s distribution group, is one of Spain’s greatest successes in that they have dominated the global market. Their unique business model and marketing tactics have a lot to do with this company’s worldwide success. This retailer exhibits a creative and eco-friendly business plan that integrates design, just-in-time production, marketing and salesRead MoreFast Fashion Industry: Growth of Zara and Inditex Essay1532 Words   |  7 Pagesfast fashion approach is Zara (Hayes Jones, 2006). Zara is a child company of the parent company Inditex. Zara stores have established the stride for merchants around the globe in creating and shipping fashionable clothing (â€Å"Case 3-4. Continued Growth for Zara and Inditex†, 2013). Their marketing approach has helped them become extremely successful in terms of provi ding the customer with. International marketing strategies and its efficiency assists in the expansion of Zara. Cultural understandingRead MoreZara s Supply Chain Of Zara1300 Words   |  6 PagesZara’s Supply Chain Zara is characterized by its unique and rapid-fire supply chain that is governed by the vertically integrated system that links their shops, designers, and distribution system. The key players in this system are the wholesalers and retailers, so controlling the activities of those mark the success of the business. Zara’s system is so integrated that makes it hard for other competitors to nail the starting point of a similar product. In the Design Phase, 300 professional designersRead MoreZara Postponement Strategy1702 Words   |  7 Pagesï » ¿The case of Zara – The Postponement strategy I) Introduction In order to compete in the world of rising globalization and shortening of product life cycle nowadays, firms have to deal with the demand for increasing product variety to meet the diverse needs of customers. Mass customization has become a requirement for many businesses especially in the dynamic, fast-changing industries. However, the more product varieties, the more difficult it is to forecast demand, control inventory and manufactureRead MoreZara E-Business672 Words   |  3 PagesBackground Zara, part of Spanish giant Inditex Group, provides clothing products to customers demanding fast fashion that looks like high fashion at lower prices. It has been considered as the most remarkable fast fashion company of the 21st century. In order to understand and analyze the dynamics of the sector and the current state of Zara, Porter’s Five Forces and SWOT analysis will be used. E-Marketing The key elements of Zara’s e-marketing strategy include social media, viral marketing, emailRead MoreZara Case620 Words   |  3 Pages  Ã‚  Ã‚  Zara’s Value Chain (Zara Case) Zara’s value chain differs from the other traditional models a lot. The design and creation rely extensively on copying fashion trends observed at the fashion shoes and at competitors’ points of sale, which based on buyers and designers alike. Value Chain Zara’s value chain is supported by each primary and secondary activity in which it has a substantial value –creating activity. The primary activities are based on Zara’s purchase supplies and inbound, operations

What If I Told You Slavery Still Exists Many Would Disagree

What if I told you slavery still exists? Many would disagree and say, â€Å"Slavery was abolished in 1865 under the 13th amendment.† However, slavery remains a global reality even after the Declaration of Human Rights was signed 60 years ago. Human trafficking is a form of modern-day slavery in which traffickers use techniques of coercion to control victims for the use of exploitation in sex acts or labor services against his or her will (National Human Trafficking Hotline). As our society adopts the use of mass media into our everyday lives, it is globally vital to utilize these tools to combat human trafficking. The power of words and images in the media shapes public opinion and knowledge. However, the media is misinterpreting the issue of†¦show more content†¦These organizations strive to provide a national legal framework that will bring nations together, but governmental efforts to eradicate human trafficking are not enough. The number of people actually aware of the problem appears to be shockingly low, even with human trafficking being the fastest growing illegal crime in the world. The biggest problem with the fight against human trafficking revolves around the fallacies of media coverage and lack of transparency of the issue. My concern with the media’s coverage of human trafficking began in my intro to mass communication course at Louisiana State University. It was not until this course that I understood the magnitude of the media’s power of shaping the public opinion and agenda setting. Human trafficking and the media follow the 1970’s cultivation theory which states that the media has enough power to shape individuals’ general beliefs about the world and their general attitudes toward certain issues. The issues the mass media choose to display determine what is important and influence the primary topics of the public agenda. One major issue with the media is the lack of coverage of all forms of trafficking. The media tends to focus their social media campaigns on images and stories that concentrate around sexual exploitation. Sexual exploitation is anShow MoreRelatedRoots of Hip Hop968 Words   |  4 PagesMusic and Tradition†    Hip-Hop as well as many other artistic cultural forms we practice today can be related back to African culture and various traditions. Author of  The Roots and Stylistic Foundations of the Rap Music and Tradition,  Cheryl Keyes, discuss’ the spirit, style, tradition, emotions, culture and the delivery of music. Keyes says that many of these practices can be traced back to the West Afrikan Bardic Tradition in particular. When asking many old-school, and culturally involved hip-hopRead MoreLegacies of Historical Globalization956 Words   |  4 Pagesto the legacies of historical globalization Criteria: What acts have actually been made to respond to the legacies of historical globalization? How have these effects been made in trying to respond to historical globalization? What has changed since then? What has not changed? Position: I disagree that contemporary society has done enough to respond to the legacies of historical globalization for many reasons. Reasons: Some of the reasons I think this statement is not true are, even thought societyRead MoreAnimal Morality And Master Morality1595 Words   |  7 Pagesproposes well masters and slaves no longer exist but the moral system they came up with do. Therefore if we are to understand and evaluate morality as it exists today, we must investigate morality as it was originally defined by master and slaves. Masters are totally free. 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College Students Poor Food Choices Due to Stress Free Essays

string(41) " specific hypotheses that can be tested\." College Students Poor Food Choices Due To Stress Rebecca Vlha Holy Names University Part I Many college students develop eating disorders or they may develop habits that will make them obese in the future because of their bad habits that they acquire due to the stress that they are put under. Depending on what or how much each college student decides to participate in during their time being a college student. Stress is anything that is causing one uncomfortable emotions. We will write a custom essay sample on College Students Poor Food Choices Due to Stress or any similar topic only for you Order Now Some examples of uncomfortable feelings might be anxiety, depression, feeling pressured, procrastination, troubled relationships with peers, not doing well in academics, or not being economically successful. Students that live in the dorms may choose fattening foods at the cafeteria or â€Å"treat† themselves to fast food because they are emotionally unstable. Most of these college students also do not think that their new habit is a negative one. The reason why college students eat fattening, high sugar foods could be because of a mental or a biological satisfaction. This research will give an explanation for why many medicate their emotional states with food. Food choices are often made based on one’s unhappiness, angst, or trauma. College students may feel as though pleasing their mouths will please their hearts and ease their state of stress. Many will endorse preferring the taste of highly salted, high sugar content foods, while others will state that this is the food they grew up eating, and some will say this is what is most affordable and accessible. Doing anything excessive because a stressor is acting upon you damages ones psyche; when one over eats and becomes obese, their sense of your self-image is altered negatively. The Cafe with buffets, fast food restaurants, and late night pizza deliveries are just a few of the enticements that college students are facing as they adjust to their new found independence and life on their own for the first time. My freshman roommate was from Sweden; when she came to America she was considered a normal weight. However, as she was experiencing the college and had a lot of American food available she chose fast food and unhealthy foods at the cafe at school to cope with being home sick, and being stressed out about school and soccer. However, she woke up one morning and realized that her belly was much bigger than when she first came to America. She waddled over to a mirror and grabbed her stomach and said, â€Å"how come you’re stomach is not this big? We almost do the same things. † I said, â€Å"I knew it was secretly a dream of yours to be ‘thick’ so the vitamins I gave you the other night were for you to get big overnight. This just relieved the tension and she had gotten her insecurity off of her chest. However, it did not solve her psychological crisis that had triggered negative feelings about her physical appearance. The main reason why she was over eating and eating unhealthy was because she was depressed and missed home – not because she was hungry. Many college students go through the same scenario that my roommate experienced. Some students feel as though abnormal eating habits that may involve either insufficient or excessive food intake will comfort them physically and mentally. This research will be done on the college students who live in the dorms at Holy Names University. The units of analysis that will be observed are poor food choices and the factors of stress. Some major influences that that affect food choice are biological determinants, economic determinants, physical determinants, social determinants, and psychological determinants. A mode of operation that can be observed is the biological purpose that food serves; to put nutrients into our body. Humans need energy and nutrients in order to survive and will respond to the feelings of hunger or satisfaction of appetite. The central nervous system is involved in controlling the balance between hunger, appetite stimulation and food intake. Palatability is proportional to the pleasure someone experiences when eating a particular food. This aspect will most likely play a huge part in the decision making process for the food choices that college students make. Palatability is dependent on the sensory properties of the food such as taste, smell, texture and appearance. Sweet and high-fat foods have an undeniable sensory appeal. It is not surprising then that food is not solely regarded as a source of nourishment but is often consumed for the pleasure value it imparts. Another mode of operation that can be observed is the psychological factors that are in play during the decision making of making proper food choices. Stress and one’s mood can modify behaviors that affect health, such as physical activity, smoking or food choice. The influence of stress on food choice is complex not least because of the various types of stress one can experience. The effect of stress on food intake depends on the individual, the stressor and the circumstances. In general, some people eat more and some eat less than normal when experiencing stress. Studies also suggest that if work stress is prolonged or frequent, then adverse dietary changes could result, increasing the possibility of weight gain and consequently cardiovascular risk. Other than causing likely psychological insecurities, obesity can bring on a plethora of health conditions, including heart attack, stroke, high blood pressure, diabetes, knee and joint problems, various types of cancer and death. Bellise 2005) This study will be nomothetic; it will be describing the study of food choices and agents of stress within the cohorts of undergraduates that live in the dorms, particularly on the C-floor level of Durocher, on the Holy Names University campus. This research will be done by using deductive reasoning. Sometimes this is called the â€Å"top-down† approach because the researcher starts at the top with a very broad spectrum, which would narrow that down into more specific hypotheses that can be tested. You read "College Students Poor Food Choices Due to Stress" in category "Essay examples" Stress can cause bad eating habits like impulsive eating, overeating, binge eating, or compensatory behavior. The key variables and concepts involved in this study are stress and poor food choices. One should not use food to cope with stress and other negative emotions, because afterwards he or she will feel even worse. Becoming obese not only causes many physical disadvantages, but also can create psychological insecurities that must be dealt with. I will be using the Student Stress Survey (SSS) that measures the major sources of stress among college students. Also, I will be using a Eating Habit Questionnaire (EHQ) to measure how healthy one’s choices are when they make decisions about food. Some contributing indicators for stress are: anxiety disorders, weight problems, depression, premature aging, heart disease, chronic fatigue, high blood pressure, memory loss/brain fog, migraines, PMS, sleep problems, seasonal affective disorders, joint disorders, and sexual dysfunction. The peculiar thing is, that the indicators for having malnutrition are similar. However, when dealing with bad eating habits, one who isn’t getting enough food or nutrition or one that doesn’t have enough food or nutrition, can also have more serious indicators like: cancer, diabetes mellitus, renal disease, advanced aging, hormonal imbalance, and a decrease of hepatic function. The level of measurement that will be utilized during this research is mainly ordinal. This research will focus on two dimensions, food choice and level of stress. This allows the research to demonstrate how stress affects ones all around health. During this research, there will be two different types of surveys that will be combined and put into one leading scale measurement. This research will ask HNU students, qualitative questions that are open-ended, sampling questions or scenarios that make individuals contemplate about their food decisions and how it can be used to medicate depression. This is a collective case study that introduces a typology that is useful when selecting participants in multiple-case studies. This typology centers on a parallel sampling design. A parallel sampling design represents a body of sampling strategies that facilitate credible comparisons of two cases. Unfortunately, there can be a few open ended scenarios where someone could have just been eating badly for that week or some food is more convenient during a time period than another. Another thing to take into account is that perhaps some deal with stress differently than others. Part II This research will take place through the Holy Names University dorm rooms and I will be going door to door, starting with the people that live on my floor, then to the people that live above and below me in Durocher. These students are all undergraduates that are not freshmen. I will be asking as many people as I can later that night because that is when most of my peers are available to sit down and take a survey. The reliability for this experiment should be accurate because this is a replicated study of a survey and a questionnaire that have already been tested and have ways of measuring how sever ones stress is and what food choices one makes. This study has the ability to perform the exact same way every time it is being tested and it will be interpreted under the same conditions. The validity that will be focused on during this experiment is concurrent validity which measures the test against a set benchmark; higher correlated indicators prove that my test has strong criterion validity. Therefore, those who rank higher in stress levels and also rank high in eating unhealthy prove my theory true. The Survey: EHQ: Instructions: * This is not a test. There isn’t a right or wrong answer. * Read or listen to each question carefully and think about it before you choose an answer. * To choose an answer, put an X next to your choice. Choose only one answer for each question unless you are asked to choose more than one. * If you want to change an answer, erase your old answer and mark your new choice. Be sure to erase completely. * Do not skip any questions. What Gender do you fall under? ___Male ___Female Check the food in each line that you think is better for your health. 1. ___cookies OR ___an apple 3. ___chocolate cake OR ___an orange 4. ___ice cream OR __ _fresh fruit cup 5. ___whole milk OR ___low-fat or skim milk 6. ___frozen yogurt OR ___ice cream 7. ___french toast OR ___whole wheat toast . ___grilled chicken sandwich OR ___hamburger 9. ___baked potato OR ___french fries 10. ___fruit juice OR ___soda 11. ___donut OR ___bread 12. ___cold or ready-to-eat cereal OR ___eggs and bacon 13. ___green salad OR ___popcorn 14. ___raisins OR ___candy bar 15. ___pasta OR ___pizza Check the box under YES or NO to answer the following questions if you have experienced this at Holy Names University based off of the availability to the Cafeteria and a grocery store near by: In the last 2 weeks, did you ever. . . | YES| NO| 16. Eaten fruits for bereakfast? | | | 17. Eat fruits or vegetables that you had never tried before? | | | 18. Eat a new grain, such as brown rice, bulgur or pita bread, that you had never tried before? | | | 19. Eat fresh fruit instead of a candy bar? | | | 20. Eat eggs instead of a bagel for breakfast? | | | 21. Eat six or more servings of grains, such as cereals, rice, spaghetti, and other noodles each day? | | | 22. Use Nutrition Facts labels to choose low-fat foods? | | | Mark the number below that best describes your opinion of the Holy Names University cafeteria program. The numbers mean: 1 – I strongly agree – I agree 3 – I disagree 4 – I strongly disagree 23. It offers food that I like. | 1| 2| 3| 4| 24. It offers food that is good for my health. | 1| 2| 3| 4| 25. It offers new foods to try. | 1| 2| 3| 4| 26. It offers foods that taste good. | 1| 2| 3| 4| 27. It offers a variety of foods that I will eat. | 1| 2| 3| 4| 28. It offers the full spectrum of the food pyramid every meal| 1| 2| 3| 4| 29. The students amongst HNU enjoy eating at the cafeteria| 1| 2| 3| 4| Please use the number ratings below to show how much you agree with the following statements: 1 – I strongly agree – I agree 3 – I disagree 4 – I strongly disagree 30. Foods such as ice cream, chips and cookies are okay to eat, but not all the time. | 1| 2| 3| 4| 31. Snacks such as fruit, pretzels, lowfat yogurt or low-fat cookies can be an important part of a healthy diet. | 1| 2| 3| 4| 32. It’s okay to eat anything you want, whenever you want. | 1| 2| 3| 4| This research is determined by a collective point system set up to determine how healthy ones eating habits/food choice is. The dominant answers for the two option question (A represents the first option and B epresents the second option) will be posted below with the numbers it correlates with. Numbers one through fifteen: 1-5)B 6)A 7)B 8-10)A 11-12)B 13-15)A. For the yes/no questions, if one choses yes then they scor e two points, and if they say no then they get one point. For the one-four scale part of the questionnaire, either intensity levels of feeling 1 and 2 score two or one points or 3 and 4 score two or one points. If you agreed with questions: 25, 27, 31; and if you disagreed with questions: 23, 24, 26, 28, 29, 30, 32 you received one point you will receive two points. SSS: To determine your stress score, add up the number of points corresponding to the events you have experienced in the past 12 months. 1. Death of a close family member (100 points) 2. Death of a close friend (73 points) 3. Divorce between parents (65 points) 4. Jail term (63 points) 5. Major personal injury or illness (63 points) 6. Marriage (58 points) 7. Firing from job (50 points) 8. Failing a class (47 points) 9. Change in health of a family member (45 points) 10. Pregnancy (45 points) 11. Sex problems (44 points) 12. Serious argument with close friend (40 points) 3. Change in financial status (39 points) 14. Change in scholastic major (39 points) 15. Trouble with parents (39 points) 16. New girl-or boyfriend (37 points) 17. Increase in workload at school (37 points) 18. Outstanding personal achievement (36 points) 19. First quarter/semester in college (36 points) 20. Change in living conditions (31 points) 21. Serious argument with an instructor (30 points) 22. Lower grades t han expected (29 points) 23. Change in sleeping habits (29 points) 24. Change in social activities (29 Points) 25. Change in eating habits (28 points) 26. Chronic car trouble (26 points) 27. Change in the, number of family get-togethers (26 points) 28. Too many missed classes (25 point) 29. Change of college (24 points) 30. Dropping of more than one class (23 points) 31. Minor traffic violations (20 points) 32. Roommate problems (15 points) _________Total Points Here’s how to interpret your score. If your score is 500-645, you are at high risk for developing bad eating habits because you are more stressed. If your score is 200-350, you have a 50-50 chance of experiencing a serious effect on your health based on your level of stress. If your score is below 150, you have a less serious chance of your stress level interfering with your food decision making. Bibliography Carol Olander. Eating habit questionnaire. 1999. 3/13/13 ;http://www. nncc. org/evaluation/nutrition5. html;. Dr. France Bellisle. The Determinants of Food Choice . 08/03/2013. 3/09/12 ;http://www. eufic. org/article/en/expid/review-food-choice/;. Grilo, C. M. , ; White, M. A. (2011). A controlled evaluation of the distress criterion for binge eating disorder. Journal of Consulting and Clinical Psychology, 79(4), 509-514. doi: 10. 1037/a0024259 Grossbard, J. R. , Atkins, D. C. , Geisner, I. M. , ; Larimer, M. E. (2012). Does depressed mood moderate the influence of drive for thinness and muscularity on eating disorder symptoms among college men? Psychology of Men ; Mascularity, doi: 10. 1037/a0028913 Mackinnon, S. P. , Sherry, S. B. , Graham, A. R. , Stewart, S. H. , Sherry, D. L. , Allen, S. L. McGrath, D. S. (2011). Reformulating and undergraduate women: A short term, three-wave longitudinal study. Journal of Counseling Psychology, 58(4) , 630-646. doi: 10. 1037/a0025068 Morehead State University . Stress Survey. 2011. 3/12/13 ;http://www2. oreheadstate. edu/leo/index. aspx? id=6299;. Stice, E. , Rohde, P. , Shaw, H. , ; Marti, C. N. (2012). Efficacy trail of a selective precention program targeting both eating disorder symptoms and unhealthy weight gain among female college students. Journal of Consulting and Clinical Psychology, 80(1), 164-170. doi: 10. 1037/a0026484 Tylka, T. L. , ; Kroon, V. D. (2013). The intuitive eating Scale-2: Item refinement and psychometric evaluation with college women and men. Journal of Counseling Psychology, 60(1), 137-153. doi: 10. 1037/a0030893;10. 1037/a0030893. supp (Supplemental) How to cite College Students Poor Food Choices Due to Stress, Essay examples

Galileo Galilei Essay In Mla Example For Students

Galileo Galilei Essay In Mla Galileo Galileis father, Vincenzo Galilei (c.1520 1591), who described himself as a nobleman of Florence, was a professional musician. He carried out experiments on strings to support his musical theories. Galileo studied medicine at the university of Pisa, but his real interests were always in mathematics and natural philosophy. He is chiefly remembered for his work on free fall, his use of the telescope and his employment of experimentation. After a spell teaching mathematics, first privately in Florence and then at the university of Pisa, in 1592 Galileo was appointed professor of mathematics at the university of Padua (the university of the Republic of Venice). There his duties were mainly to teach Euclids geometry and standard (geocentric) astronomy to medical students, who would need to know some astronomy in order to make use of astrology in their medical practice. However, Galileo apparently discussed more unconventional forms of astronomy and natural philosophy in a public lecture he gave in connection with the appearance of a New Star (now known as Keplers supernova) in 1604. In a personal letter written to Kepler (1571 1630) in 1598, Galileo had stated that he was a Copernican (believer in the theories of Copernicus). No public sign of this belief was to appear until many years later. In the summer of 1609, Galileo heard about a spyglass that a Dutchman had shown in Venice. From these reports, and using his own technical skills as a mathematician and as a workman, Galileo made a series of telescopes whose optical performance was much better than that of the Dutch instrument. The astronomical discoveries he made with his telescopes were described in a short book called Message from the stars (Sidereus Nuncius) published in Venice in May 1610. It caused a sensation. Galileo claimed to have seen mountains on the Moon, to have proved the Milky Way was made up of tiny stars, and to have seen four small bodies orbiting Jupiter. These last, with an eye on getting a job in Florence, he promptly named the Medicean stars. It worked. Soon afterwards, Galileo became Mathematician and Philosopher to the Grand Duke of Tuscany. In Florence he continued his work on motion and on mechanics, and began to get involved in disputes about Copernicanism. In 1613 he discovered that, when seen in the telescope, the planet Venus showed phases like those of the Moon, and therefore must orbit the Sun not the Earth. This did not enable one to decide between the Copernican system, in which everything goes round the Sun, and the Tychonic (Tycho Brahe) one in which everything but the Earth (and Moon) goes round the Sun which in turn goes round the Earth. Most astronomers of the time in fact favoured the Tychonic system. However, Galileo showed a marked tendency to use all his discoveries as evidence for Copernicanism, and to do so with great verbal as well as mathematical skill. He seems to have made a lot of enemies by making his opponents look fools. Mor eover, not all of them actually were fools. There eventually followed some expression of interest by the Inquisition. Prima facie, Copernicanism was in contradiction with Scripture, and in 1616 Galileo was given some kind of secret, but official, warning that he was not to defend Copernicanism. Just what was said on this occasion was to become a subject for dispute when Galileo was accused of departing from this undertaking in his Dialogue concerning the two greatest world systems, published in Florence in 1632. Galileo, who was not in the best of health, was summoned to Rome, found to be vehemently suspected of heresy, and eventually condemned to house arrest, for life, at his villa at Arcetri (above Florence). He was also forbidden to publish. By the standards of the time he had got off rather lightly. Galileos sight was failing, but he had devoted pupils and amanuenses, and he found it possible to write up his studies on motion and the strength of materials. The book, Discourses on two new sciences, was smuggled out of Italy and published in Leiden (in the Netherlands) in 1638. Galileo wrote most of his later works in the vernacular, probably to distance himself from the conventional learning of university teachers. However, his books were translated into Latin for the international market, and they proved to be immensely influential. .u868696d311f085586ebf922a18a00492 , .u868696d311f085586ebf922a18a00492 .postImageUrl , .u868696d311f085586ebf922a18a00492 .centered-text-area { min-height: 80px; position: relative; } .u868696d311f085586ebf922a18a00492 , .u868696d311f085586ebf922a18a00492:hover , .u868696d311f085586ebf922a18a00492:visited , .u868696d311f085586ebf922a18a00492:active { border:0!important; } .u868696d311f085586ebf922a18a00492 .clearfix:after { content: ""; display: table; clear: both; } .u868696d311f085586ebf922a18a00492 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u868696d311f085586ebf922a18a00492:active , .u868696d311f085586ebf922a18a00492:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u868696d311f085586ebf922a18a00492 .centered-text-area { width: 100%; position: relative ; } .u868696d311f085586ebf922a18a00492 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u868696d311f085586ebf922a18a00492 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u868696d311f085586ebf922a18a00492 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u868696d311f085586ebf922a18a00492:hover .ctaButton { background-color: #34495E!important; } .u868696d311f085586ebf922a18a00492 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u868696d311f085586ebf922a18a00492 .u868696d311f085586ebf922a18a00492-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u868696d311f085586ebf922a18a00492:after { content: ""; display: block; clear: both; } READ: most difficult aspects of learning English Essay